Häagen-Dazs Gets A Colorful New Packaging To Target Millennials

Haagen-Dazs new packaging-4
Ice cream brand Häagen-Dazs, which is over 50 years old, has had a brand refresh and taken on a new contemporary packaging with colorful illustrations to 'simplify' it and make it more appealing to a 'millennial' audience: 'We wanted to simplify everything and make it more vibrant and modern, and less fussy and olde-worlde. Häagen-Dazs had allowed itself to age, and had lost contact with the younger end of its audience'. The brand refresh and new packaging launches this week in the UK.  View More
May 20, 2017 Jason

Ozumii Wizard Turns Famous Fast-food Mascots Into Manga Characters

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If you have never heard the word 'gijinka' before, it’s a Japanese term used in the artist community to indicate when someone draws the human form of an animal, object or imaginary being (such as Pokémon). Digital artist from the Philippines, Ozumii Wizard, following a recent trend of creating inanimate objects and brands gijinkas, has created her own series of anime characters inspired by the marketing and branding of different fast food franchises. McDonalds is a cheerful redheaded boy, ...  View More
May 19, 2017 Megan

‘Internet’ Was The Brand Name Of A Transistor Radio In The Sixties

Internet brand name transistor radio
Art and antiques specialist Mark Hill has found this transistor radio product branded 'Internet' from the late sixties in a Dutch junk-market: 'Passing through Amsterdam just before Christmas, the Banker and I stopped by Roerende-Zaken in the famous ‘9 Streets’. As we were just about to leave (unusually) empty-handed, we spotted this portable transistor radio in a cabinet. It wasn’t the radio itself that stopped us in our tracks, but the name – Internet.  ...  View More
February 1, 2017 Jason