Swedish blood donors get a text each time their blood saves a life

There are about 410,000 registered donors in Sweden, and nearly 250,000 of those donate blood at least once a year. Blood donors in Sweden are getting some positive reinforcement by receiving thank-you text messages when their blood is used. Donors get the text when they donate and another when their blood is put in a person's veins. Donors in Sweden are required to speak, read and understand Swedish.  View More
October 19, 2016 Jason